Hipster Attitude: Ruining the World?

Wow -- at first, I could not believe the angle of logic that the legal team of Coca-Cola, one of the stalwarts of Corporate America v1.0, decided to run with to defend itself against a class action lawsuit:

Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself?

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage."

Very first thing that immediately came to my mind was the following article from the Onion that I read several years ago:

Is it my fault none of you stupid conformists can understand how hilarious and ironic my cutting-edge fashion sense is?.. About five years ago, I was growing bored with the whole neo-'80s electroclash look that I had mastered years earlier. I figured, why not go all out and take the concept of ironic fashion to the extreme? Just do something so risky and completely out there that it would blow people's minds. So I dreamed up the suit idea. It was like, just create the squarest possible look and run with it. And I was hardcore about it, too. A lesser man might have just snagged a cheap suit at Goodwill, but I went all out, choosing a conservative, gray three-button suit and having it fitted by the best tailor in town. I even had my hair cut in a short, non-descript style parted to the side. I mean, who the hell does that? I looked like a fucking senator!

I picture Coca-Cola's entire legal team consisting of guys/girls like above, the ones that decide to go work for a suit-and-tie corporate machine after receiving their JD degrees in top-tier law schools because "it's be so ironic."

I also think their using this ground as a legitimate defense in the lawsuit is one of the telling signs of the times.  Somehow, all the cool kids these days are being cynical, being ironic, using non-sequitur responses, etc.  It's un-hip to genuinely express exactly how you feel and what you think without layers of irony that force people to read you between the lines.

Laughable for me to sound this much like an old fart -- Also, to criticize the prevailing attitude of today would be kind of like refusing to use Facebook because you're worried about its privacy issues.  It is what it is, and either you learn to adapt or you get left behind.  Still, this hipster attitude annoys me.